Google Ads — Las Vegas
Google Ads That Stop Burning Your Budget
Surgical precision paid search for local service businesses. We eliminate wasted spend, dominate high-intent keywords, and build campaigns engineered to generate qualified calls — not clicks. 90-day lead growth guarantee.
Get My Free AuditClient outcomes at a glance
1,419
Keywords ranked for LVA
1 → 14
Map Pack gains (Baja Glass)
3,024
Daily organic visits
90-day
Lead growth guarantee
The Problem
Most Google Ads accounts are a leaky bucket. Yours probably is too.
The default Google Ads experience is designed to spend your money — not to earn it back. Broad match keywords bleed budget on irrelevant searches. Auto-applied recommendations quietly expand your targeting. Search partners serve your ads on networks you'd never advertise on. Display campaigns burn impressions on cached mobile games. And every month, Google's rep calls to tell you to raise the budget.
The average local service Google Ads account wastes 30-50% of spend on searches that have zero chance of converting — wrong intent, wrong geography, wrong device, wrong time of day. Fix the leaks and the same budget produces 50-100% more qualified calls without adding a dollar.
We run Google Ads like a performance account: exact and phrase match first, negative keyword lists stacked deep, geotargeting locked to your actual service area (not a 30-mile radius), conversions tracked at the call level (not the click level), and budget tuned weekly based on what's actually producing revenue.
- ×Your account uses broad match keywords with no negative keyword list — a spend-leaking open valve.
- ×You're tracking form submits but not phone calls — 70% of local service leads call, not click.
- ×Geotargeting is 'Las Vegas' instead of a tight radius around your real service area. You're paying for Henderson clicks that never become Henderson customers.
- ×You have one campaign for all services instead of a campaign per service with its own budget and bid strategy.
- ×You've never run a landing page A/B test — you just send every click to the homepage.
The Solution
A disciplined, measurement-first paid search account engineered for qualified lead flow.
We start by auditing your existing account — every campaign, ad group, keyword, negative list, extension, and conversion action. Typical audit finds 3-5 spend leaks worth 20-40% of budget. Those get plugged in week one.
Then we restructure: one campaign per high-value service, exact and phrase match only, negative keyword lists built from 12 months of search query data, bid strategy matched to intent (target CPA for high-intent services, max clicks for awareness), geotargeting locked to a tight radius with location-bid modifiers per ZIP, and ad schedule aligned to when your phone actually gets answered.
Ad copy is written to pre-qualify — pricing, service area, credentials, guarantees stated up front so the wrong clicks self-select out. Responsive Search Ads with 10+ headline variants and 4+ descriptions. Every assets slot filled. Call, location, sitelink, callout, and structured snippet extensions all active. Landing pages matched to ad copy 1:1 — we don't send 'emergency plumber' clicks to a homepage.
Conversion tracking is the foundation. Every phone call over 60 seconds tracked as a conversion (dynamic call tracking numbers), every form submit tracked with source attribution, every high-value action (quote request, booking, direction request) fed back into the bid algorithm. You see cost per qualified lead — not cost per click.
Weekly, we prune. Monthly, we report. Quarterly, we restructure based on what 90 days of data tells us about your real service mix and margin.
What You Get
Everything In The Engagement
Account Audit + Leak Report
Full inventory of current spend leaks: broad match, search partners, display expansion, missing negatives, weak conversion tracking. Documented and fixed in week one.
Campaign Restructure
One campaign per service, exact + phrase match only, deep negative keyword lists, tight geotargeting with per-ZIP bid modifiers, intent-matched bid strategies.
Dynamic Call Tracking
Every call over 60 seconds tracked as a conversion. Dynamic number insertion so we attribute calls to the exact ad and keyword that drove them.
Conversion Tracking Stack
Google Ads conversions, GA4 events, call tracking, and form tracking all wired together. You see cost per qualified lead, not cost per click.
Ad Copy + RSA Build
Responsive Search Ads with 10+ headlines, 4+ descriptions, all extensions populated. Copy written to pre-qualify and self-select out wrong-intent clicks.
Landing Page Matching
We build or recommend landing pages that match ad copy 1:1. Emergency searches land on emergency pages. Brand searches land on brand pages. Never the homepage.
A/B Testing Cadence
Headline tests, description tests, landing page hero tests. Every 30 days we have a new learning and a new variant live. Data, not guesses.
Weekly Optimization
Search query mining, negative keyword additions, bid adjustments, ad copy pauses, landing page tweaks. The account is actively pruned every week.
Monthly Performance Report
Cost per qualified lead, total lead volume, ad-level ROI, wasted spend recovered, and the specific 3-5 things we're doing next month. No vanity metrics.
Our Process
How We Deliver
Account Audit (Week 1)
We pull 12 months of account data and score every campaign, keyword, and conversion action. You get a leak report showing exactly where budget is being wasted.
Tracking Rebuild (Week 1)
Dynamic call tracking, GA4 events, form tracking, and Google Ads conversions all re-wired. Every lead is attributed to the campaign, keyword, and landing page that drove it.
Campaign Restructure (Week 2)
New campaign structure launched. Exact + phrase match, deep negative lists, tight geo, proper bid strategies. Old campaigns paused with migration to the new build.
Ad + Landing Page Build (Week 2-3)
RSAs with 10+ headlines, 4+ descriptions, all extensions. Landing pages matched 1:1 with ad copy. First A/B tests scheduled.
Optimization Cycle (Ongoing)
Weekly: search query mining, negative keyword additions, bid tuning. Monthly: A/B test review, landing page tweaks, new ad variants.
Monthly Report + Plan (Monthly)
Cost per qualified lead, volume trend, wasted spend recovered, and the next month's test list. You always know what worked and what's next.
Proof
Real Clients. Real Numbers.
Every result below was generated for a paying client. No lifted stock photos, no fabricated screenshots. See full case studies →
30-50%
Wasted Spend Recovered
Typical account audit (Month 1)
2x
Qualified Lead Volume
Typical engagement (90 days, same budget)
60s+
Qualified Call Threshold
Conversion standard on every account
Investment
Transparent, No Surprises
Onboarding
$497
One-time setup, audit, strategy, and implementation kick-off. Includes competitor deep-dive, keyword map, and 30/60/90-day roadmap.
Monthly Retainer
$997/mo
Ongoing execution, optimization, and reporting. Month-to-month — no long-term contracts. Cancel any time.
90-day lead growth guarantee — or we work for free
$997/mo covers campaign management on ad spend up to $5k/mo. Above $5k/mo, management fee scales to 15% of spend. 90-day lead growth guarantee applies to every engagement regardless of spend level.
Pair With
Related Services
Most clients compound results by pairing google ads that stop burning your budget with one or more of the services below.
Meta Ads (Facebook & Instagram)
Google captures intent. Meta creates demand and retargets the 96% of visitors who don't convert on first visit. They compound together.
Learn moreCustom Web Design
Paid traffic is only as good as the page it lands on. Landing page quality is the single biggest conversion lever in any paid search account.
Learn moreLocal SEO
Ads rent traffic. SEO earns it. The winning play is usually both — Ads for immediate flow while SEO compounds over 6-12 months.
Learn moreReady to stop lighting budget on fire?
Get a free google ads that stop audit. No sales pressure, no 45-minute deck — just a 15-minute call where we tell you what's broken and how to fix it.
FAQ
Google Ads That Stop Burning Your Budget FAQ
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