Custom Web Design That Converts Like Crazy

Astro static or Next.js 15 with the App Router — both produce real HTML at build time rather than assembling the page in the browser. We choose based on complexity: Astro for marketing sites under about 50 pages, Next.js for anything with authentication, dynamic data, or more involved routing. Both deploy to Netlify or Vercel with no config drift between environments. The framework choice matters less than the property it buys you, which is that every page exists as crawlable HTML before a visitor or a search engine ever requests it. Plenty of modern sites fail that test. A React single-page app looks identical to you in a browser and serves an empty shell to a crawler, which is why a site can be beautifully built, fast on your machine, and completely invisible in search results at the same time.

Often, yes, and we would rather keep what you have. We audit the current site first and the answer follows from what we find. If the foundation is solid we optimize in place, which is faster, costs less, and preserves whatever ranking history the domain has already earned. If it is a React single-page app serving no pre-rendered HTML, a rebuild is almost always the right call, because no amount of SEO work saves a site crawlers cannot read — you would be optimizing content that Google never sees. The other common rebuild triggers are pages slow enough to lose mobile visitors and a structure that buries revenue pages several clicks deep. We tell you which category you are in before quoting anything. See our guide to when it's time to redesign.

Six to eight weeks for a standard local service business site of roughly 10-20 pages. Larger builds — 40 or more pages, neighborhood landing pages, multiple locations — run 10 to 12 weeks. We publish a week-by-week milestone plan on day one, so you always know what is being worked on and what is coming next rather than waiting in silence for a reveal. The timeline is driven mostly by content, not code. Design and build move quickly; what takes time is writing pages that say something specific about your business rather than generic filler, and gathering the photography, service details and proof that make them credible. Projects that run long almost always run long on content approval, which is why we front-load that work instead of leaving it to the end.

Not if it is done right, and the steps that prevent it are well understood. We preserve URL structure wherever possible, 301-redirect every URL that has to change, maintain schema parity so structured data does not vanish on launch, keep canonical tags aligned, and submit updated sitemaps to Search Console on launch day. Done correctly, rankings hold or improve, because the new site beats the old one on every technical measure that matters. Where migrations go wrong is almost always redirects: URLs quietly dropped with no forwarding, or chains that pass through several hops before landing. Both bleed the authority those pages had accumulated, sometimes for months before anyone notices. We map every existing URL before launch and verify the redirects after, rather than assuming they worked.

Deployment yes — hosting no. We deploy to Netlify or Vercel under your account, with your billing and your domain. You own the infrastructure end-to-end. No agency lock-in, no hostage data.

Our $997/mo retainer covers ongoing content updates, schema maintenance, performance monitoring, security patches, and all the local SEO work (GBP, reviews, citations, AI optimization) that compounds after launch.

No. Every build is a custom design from scratch — we do not start from a template and swap the logo. The 12-section conversion anatomy we use is a proven structure, the same way most good books have chapters, but structure is not appearance. The visual design, brand voice, photography, and interactions are entirely yours. This matters more in local service markets than people assume. Your prospects are comparing three or four businesses in a single sitting, and a site that looks like a template signals that the business behind it is interchangeable too. Original photography of your actual crew and actual work does more for conversion than any layout decision we could make. See what current web design trends actually move the needle.