What framework do you build on?

Astro static or Next.js 15 (App Router) — both support SSR/SSG out of the box. We choose based on complexity: Astro for marketing sites under 50 pages, Next.js for anything with authentication, dynamic data, or more complex routing. Both deploy to Netlify or Vercel with zero config drift.

Can you work with my existing site?

Often, yes. We audit the current site first. If it's a React SPA with no pre-rendered HTML, a rebuild is almost always the right call — because no amount of SEO saves a crawler-invisible site. If the bones are solid, we optimize in place. See our guide to when it's time to redesign.

How long does a full rebuild take?

6-8 weeks for a standard local service business site (10-20 pages). Larger sites (40+ pages, neighborhood landing pages, multi-location) run 10-12 weeks. We publish a week-by-week milestone plan on day one so you always know what's next.

Will my rankings drop during migration?

Not if it's done right. We preserve URL structure where possible, 301-redirect where it changes, maintain schema parity, keep canonical tags aligned, and submit updated sitemaps to Search Console on launch day. Done correctly, rankings hold or improve — because the new site ranks better than the old one by every technical metric.

Do you handle hosting?

Deployment yes — hosting no. We deploy to Netlify or Vercel under your account, with your billing and your domain. You own the infrastructure end-to-end. No agency lock-in, no hostage data.

What about ongoing updates?

Our $997/mo retainer covers ongoing content updates, schema maintenance, performance monitoring, security patches, and all the local SEO work (GBP, reviews, citations, AI optimization) that compounds after launch.

Will my site look like everyone else's?

No. Every build is a custom design from scratch — we don't start from a template. The 12-section CRO anatomy is a proven structure, but the visual design, brand voice, photography, and interactions are entirely yours. See what current web design trends actually move the needle.

Custom Web Design — Las Vegas

Custom Web Design That Converts Like Crazy

Lightning-fast, mobile-first websites engineered to convert the traffic SEO and ads bring. Built on Next.js or Astro with SSR/SSG, schema markup, and CRO-tested layouts. 90-day lead growth guarantee.

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1,419

Keywords ranked for LVA

1 → 14

Map Pack gains (Baja Glass)

3,024

Daily organic visits

90-day

Lead growth guarantee

The Problem

You're paying for traffic your website can't convert.

Most local service business websites are pretty brochures. They load slow, they bury the phone number, they have no trust signals above the fold, and their mobile layout is a squeezed-down version of the desktop. Then you pay Google Ads $15 per click to land visitors on this page and wonder why the phone doesn't ring.

Here's what actually matters in 2026: Core Web Vitals scores (LCP, INP, CLS) feed Google's ranking algorithm directly. A 3-second mobile load time drops conversion 30%. An SPA-only architecture (React without SSR/SSG) is invisible to Google's crawler for every page except the homepage. No schema markup means no rich results, no AI citations, no Knowledge Graph entity. And if your CTA is below the fold or buried behind a form with 9 fields, you're actively choosing to lose leads.

We build sites the way a local service business actually earns revenue from the web: fast, crawlable, pre-rendered HTML per page, schema-marked, mobile-first, and designed around the question 'how do we get this visitor to call or fill the form in under 30 seconds?'

×
Your site is a client-side React SPA — Google only sees a blank shell on every page but the home.
×
Mobile load time is over 3 seconds. Half your visitors bail before the hero renders.
×
You have no schema markup — no rich results, no AI citations, no Knowledge Graph entity.
×
Your contact form has 7+ fields. Each extra field drops conversion about 4%.
×
No click-to-call CTA above the fold on mobile. You're losing the fastest-converting visitor.

The Solution

SSR/SSG sites built for speed, crawlability, and conversion — in that order.

Every site we build is pre-rendered per page (Next.js App Router or Astro static) — so every URL returns a complete HTML document to Google, Bing, ChatGPT, and Perplexity on first load. No blank SPA shells, no JavaScript-hydration-required-to-see-content, no catch-all redirects that kill crawlability. The same site that ranks is the same site a human sees.

We measure a site against three speed targets: LCP under 2.5s, INP under 200ms, CLS under 0.1. We hit them with next-gen image formats (WebP/AVIF served via srcset), inline critical CSS, deferred non-critical JS, preconnect hints to third-party domains, and a strict bundle budget. Lighthouse scores come in at 95+ on mobile or we're not done.

On the conversion side, every page follows the same 12-section CRO anatomy: above-the-fold hero with promise + proof + CTA, social proof strip, problem framing, mechanism/how-it-works, offer + transformation, deliverables, proof (case studies + reviews), authority signals, pricing transparency, FAQ, risk reversal (90-day guarantee), and final CTA. Click-to-call is persistent on mobile. Form fields are the bare minimum to qualify a lead — name, phone, service, ZIP. That's it.

Schema markup isn't optional. Every page ships with LocalBusiness, Service, FAQPage, BreadcrumbList, and AggregateRating where applicable — generated programmatically from your data files and validated against Google's Rich Results Test before deploy. This is what earns rich results, AI citations, and Knowledge Graph presence.

What You Get

Everything In The Engagement

Next.js or Astro Static Site

Pre-rendered HTML per page, SSR/SSG out of the box, no SPA shell. Every URL is crawlable and extractable by both Google and AI engines.

Lighthouse 95+ on Mobile

LCP under 2.5s, INP under 200ms, CLS under 0.1. We ship with the numbers hit or we don't ship.

Mobile-First Responsive Design

Designed on mobile first, then enhanced for tablet and desktop. Not the other way around — because 70% of your visitors are on a phone.

Schema.org Markup

LocalBusiness, Service, FAQPage, BreadcrumbList, AggregateRating, Review — generated programmatically, validated against Rich Results Test.

CRO-Tested 12-Section Layout

Hero, social proof, problem, solution, deliverables, proof, authority, pricing, FAQ, guarantee, final CTA. The sequence that converts.

Click-to-Call Persistence

Sticky mobile CTA with click-to-call. Always visible, always reachable. Click-to-call is the single highest-converting action on a local service site.

Qualified Lead Form

4-field form (name, phone, service, ZIP) with inline validation. Shorter forms convert better — we've A/B tested it dozens of times.

Image Pipeline (WebP/AVIF)

Next-gen image formats with responsive srcset, lazy loading, and explicit width/height to prevent CLS. Fast images = fast pages.

Netlify or Vercel Deploy

Auto-deploy on Github push. Preview URLs for every PR. Atomic rollbacks. Your site is always one commit from live or one commit from reverted.

Our Process

How We Deliver

Strategy + Wireframe (Week 1)

We map every page the site needs (from your keyword plan), sketch wireframes for the top 5 templates, and agree the messaging framework before any pixel is designed.

Visual Design (Weeks 2-3)

Brand system, typography scale, color tokens, component library in Figma. Every screen designed mobile-first, then desktop. You approve before we write a line of code.

Build (Weeks 3-6)

Next.js or Astro build. Components first, pages next, schema last. Every feature is tested on real devices, not just Chrome DevTools.

Content + SEO Integration (Weeks 5-6)

Keyword plan, page metadata, schema blocks, internal linking, sitemap.xml, llms.txt, and robots.txt all wired in. Site ships SEO-ready, not SEO-afterthought.

QA + Performance (Week 7)

Lighthouse audits, accessibility audit, mobile device matrix testing, Rich Results validation, sitemap submission prep. We hit the numbers or we keep going.

Launch + Measure (Week 8+)

Deploy to Netlify or Vercel, submit to Search Console and Bing, wire up GA4 and call tracking. Week 1 post-launch includes a full indexing + ranking baseline.

Proof

Real Clients. Real Numbers.

Every result below was generated for a paying client. No lifted stock photos, no fabricated screenshots. See full case studies →

95+

Lighthouse Score (Mobile)

Target on every build

3,024

Daily Organic Visits

LVA All-Star Cheer (post-rebuild)

< 2.5s

LCP Target

Every page, every device

LVA keyword rankings climbed from 506 to 1,419

LVA — 506 → 1,419 ranking keywords

Baja Glass GBP top-3 placements climbed from 1 to 14

Baja Glass — 1 → 14 Map Pack placements

LVA daily organic traffic climbed to 3,024 visits

LVA — 3,024 daily organic visits

Investment

Transparent, No Surprises

Onboarding

$497

One-time setup, audit, strategy, and implementation kick-off. Includes competitor deep-dive, keyword map, and 30/60/90-day roadmap.

Monthly Retainer

$997/mo

Ongoing execution, optimization, and reporting. Month-to-month — no long-term contracts. Cancel any time.

90-day lead growth guarantee — or we work for free

Full custom builds are scoped separately — typically $6,000-$18,000 depending on page count. Month-to-month SEO + maintenance retainer is $997 post-launch with the 90-day lead growth guarantee attached.

Pair With

Most clients compound results by pairing custom web design that converts like crazy with one or more of the services below.

Local SEO

A fast site earns rankings. Our Local SEO engagement brings the traffic the design converts. Pair the two for compounding results.

Learn more

Google Ads Management

Paid traffic is only as good as the page it lands on. We build the landing pages + run the campaigns — aligned, tested, optimized together.

Learn more

Google Business Profile Optimization

Most GBP clicks land on your site. If that site can't convert, the Map Pack work is leaking leads. GBP + site work together.

Learn more

From The Berg Boys Blog

Want a site that earns its traffic?

Get a free custom web design that audit. No sales pressure, no 45-minute deck — just a 15-minute call where we tell you what's broken and how to fix it.

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FAQ